# Aviato Market Map Generate

> Aviato Market Map Generate is a paid API for AI agents from Aviato at mpp.orthogonal.com, paid per call via MPP, $0.2/call, status unknown (last checked 2026-10-10).

Initiates generation of a market map to discover companies similar to a given company, identified by name+website or Aviato company ID.

## Facts

- Endpoint: POST https://mpp.orthogonal.com/aviato/marketmap/generate?utm_source=zero.xyz
- Price: $0.2/call
- Payment: MPP
- Status: unknown
- Last checked: 2026-10-10
- Activations on Zero: 0
- Provider: Aviato
- Docs: https://data.api.aviato.co
- Website: https://data.api.aviato.co
- Tags: company, people, intelligence, enrichment, data
- Canonical page: https://www.zero.xyz/c/aviato-market-map-generate-badc3a63
- Structured record (JSON): https://api.zero.xyz/v1/capabilities/cap_7TA5sTR403lXc2XcNnCua

Status and success rate cover calls made through Zero and Zero's own probes. Third-party monitors may report differently.

## How to call it through Zero

Zero handles the 402 payment challenge and records the run. With the Zero CLI installed (`npm i -g @zeroxyz/cli`):

```sh
zero fetch --capability aviato-market-map-generate-badc3a63 -d '<json body>'
```

Example prompt: Use Aviato to generate a market map for Figma (figma.com) and find similar companies operating in the same space.

## When to prefer this

Use this endpoint when you need to discover companies that are similar to or compete with a known company, given either its name and website or an Aviato internal ID. Prefer this over a general company search when the goal is competitive landscape mapping or finding market peers rather than searching by attributes.

## Known failure modes

- Missing both name+website and Aviato company ID — returns validation error
- Invalid or unrecognized Aviato company ID — returns not found error
- Company has insufficient data for market mapping — returns empty or partial results
- Generation timeout for obscure or niche companies with few comparables
- Payment failure — 0.2 USDC charge not processed

## How this service works

Start generating a market map to find similar companies. Supply name+website or an Aviato company ID.

## Output

Returns a market map generation job or result containing a set of companies deemed similar to the input company, enabling competitive landscape analysis.

## More

- Live health (JSON, refreshed every minute): https://www.zero.xyz/c/aviato-market-map-generate-badc3a63/health.json
- [Zero catalog index](https://www.zero.xyz/llms.txt)
- [Other services from mpp.orthogonal.com](https://www.zero.xyz/host/mpp.orthogonal.com/llms.txt)