# Brand.dev Retrieve Simplified

> Brand.dev Retrieve Simplified is a paid API for AI agents from Brand.dev API at mpp.orthogonal.com, paid per call via MPP, $0.03/call, status unknown (last checked 2026-10-11).

Returns a lightweight brand profile containing only the essential fields: domain, title, colors, and logos for a given company domain.

## Facts

- Endpoint: GET https://mpp.orthogonal.com/brand-dev/v1/brand/retrieve-simplified?utm_source=zero.xyz
- Price: $0.03/call
- Payment: MPP
- Status: unknown
- Last checked: 2026-10-11
- Activations on Zero: 0
- Provider: Brand.dev API
- Docs: https://api.brand.dev
- Website: https://api.brand.dev
- Tags: brand, logos, colors, company, data, web
- Canonical page: https://www.zero.xyz/c/brand-dev-api-brand-dev-retrieve-simplified-97e3c175
- Structured record (JSON): https://api.zero.xyz/v1/capabilities/cap_YiodJNR4nZ7sXK-Hd_B2e

Status and success rate cover calls made through Zero and Zero's own probes. Third-party monitors may report differently.

## How to call it through Zero

Zero handles the 402 payment challenge and records the run. With the Zero CLI installed (`npm i -g @zeroxyz/cli`):

```sh
zero fetch --capability brand-dev-api-brand-dev-retrieve-simplified-97e3c175
```

Example prompt: Can you pull the simplified brand info for stripe.com — I just need the logo, colors, and title, nothing fancy.

## When to prefer this

Choose this endpoint when you only need the core visual identity elements (logo, colors, title) and want a faster, cheaper response than the full Retrieve endpoint. Ideal for UI personalization, app theming, or display purposes where extended metadata like NAICS codes, fonts, or product data are unnecessary.

## Known failure modes

- Domain not found or unrecognized returns empty or null brand data
- Invalid or malformed domain input may return a 400 bad request
- Domain exists but has no extractable brand assets returns partial result
- Network timeout or upstream service unavailability returns 5xx error
- Private or blocked domain may return no data

## How this service works

Returns a simplified version of brand data containing only essential information: domain, title, colors, logos, and backdrops. This endpoint is optimized for faster responses and reduced data transfer.

## Output

Returns a stripped-down brand object containing the domain, company title, primary and secondary brand colors, and logo URLs — omitting verbose fields like industry classification, description, or social links.

## Example request

```json
{
 "domain": "stripe.com"
}
```

## More

- Live health (JSON, refreshed every minute): https://www.zero.xyz/c/brand-dev-api-brand-dev-retrieve-simplified-97e3c175/health.json
- [Zero catalog index](https://www.zero.xyz/llms.txt)
- [Other services from mpp.orthogonal.com](https://www.zero.xyz/host/mpp.orthogonal.com/llms.txt)