# ESGPulse Cruelty-Free Brand Check

> ESGPulse Cruelty-Free Brand Check is a paid API for AI agents from esgpulse.theaslangroupllc.com, paid per call via x402, $0.05/call, status unknown (last checked 2026-09-14).

Checks whether a beauty or cosmetics brand is genuinely cruelty-free by cross-referencing Leaping Bunny and PETA certifier directories, with caveats for parent-company ownership and China market sales.

## Facts

- Endpoint: GET https://esgpulse.theaslangroupllc.com/api/esg/cruelty-free
- Price: $0.05/call
- Payment: x402
- Status: unknown
- Last checked: 2026-09-14
- Activations on Zero: 0
- Tags: x402
- Canonical page: https://www.zero.xyz/c/esgpulse-cruelty-free-brand-check-0d92cde0
- Structured record (JSON): https://api.zero.xyz/v1/capabilities/cap_yLhJxzLcBEsn2N4KiMBfS

Status and success rate cover calls made through Zero and Zero's own probes. Third-party monitors may report differently.

## How to call it through Zero

Zero handles the 402 payment challenge and records the run. With the Zero CLI installed (`npm i -g @zeroxyz/cli`):

```sh
zero fetch --capability esgpulse-cruelty-free-brand-check-0d92cde0
```

Example prompt: Is e.l.f. Cosmetics actually cruelty-free? I want to know if they're certified by Leaping Bunny or PETA, and whether their parent company or any China sales change the real answer.

## When to prefer this

Use this endpoint when you need to verify the cruelty-free status of a specific beauty or cosmetics brand, especially when you want nuanced results that account for Leaping Bunny vs. PETA certification differences, parent company ownership, and China market sales complications. Prefer this over generic ESG endpoints when the question is specifically about animal testing practices in beauty/cosmetics.

## Known failure modes

- Brand not found in any certifier directory — returns not-certified status
- Brand name ambiguous or misspelled — may return no match or wrong brand
- Parent company data unavailable — caveat may be incomplete
- China market sales data outdated — caveat accuracy not guaranteed
- API returns 402 if payment is not processed correctly

## How this service works

Cruelty-free check — is this beauty/cosmetics brand cruelty-free? Cross-references Leaping Bunny (independently verified) and PETA Beauty Without Bunnies (self-attested) certifier directories, plus parent-company and China-market-sales caveats that change the real answer.

## Output

Returns the brand's cruelty-free status, which certifier directories (Leaping Bunny independently verified, PETA self-attested) it appears in, and any material caveats such as whether a parent company or China market sales override the stated cruelty-free claim.

## Request schema (JSON Schema)

```json
{
 "type": "object",
 "$schema": "https://json-schema.org/draft/2020-12/schema",
 "required": [
  "input"
 ],
 "properties": {
  "input": {
   "type": "object",
   "required": [
    "type",
    "method"
   ],
   "properties": {
    "type": {
     "type": "string",
     "const": "http"
    },
    "method": {
     "enum": [
      "GET",
      "HEAD",
      "DELETE"
     ],
     "type": "string"
    },
    "queryParams": {
     "type": "object",
     "properties": {
      "lang": {
       "type": "string",
       "description": "en | de | fr | es | it | ja | ko | pt"
      },
      "brand": {
       "type": "string",
       "description": "e.l.f. Cosmetics | Kat Von D | The Ordinary (required — beauty/cosmetics brand name)"
      }
     }
    }
   },
   "additionalProperties": false
  },
  "output": {
   "type": "object",
   "required": [
    "type"
   ],
   "properties": {
    "type": {
     "type": "string"
    },
    "errors": {
     "type": "object",
     "description": "Documented error responses, keyed by HTTP status code",
     "additionalProperties": {
      "type": "object",
      "required": [
       "description"
      ],
      "properties": {
       "example": {
        "type": "object"
       },
       "description": {
        "type": "string"
       }
      }
     }
    },
    "example": {
     "type": "object"
    }
   }
  }
 }
}
```

## Response schema (JSON Schema)

```json
{
 "type": "json",
 "example": {
  "brand": "Example Beauty Co",
  "verdict": {
   "rating": "cruelty-free-certified"
  },
  "certifier_status": [
   {
    "status": "certified",
    "certifier": "Leaping Bunny"
   },
   {
    "status": "certified",
    "certifier": "PETA (Beauty Without Bunnies)"
   }
  ],
  "china_market_caveat": {
   "applicable": false
  },
  "parent_company_caveat": {
   "applicable": false
  }
 }
}
```

## More

- Live health (JSON, refreshed every minute): https://www.zero.xyz/c/esgpulse-cruelty-free-brand-check-0d92cde0/health.json
- [Zero catalog index](https://www.zero.xyz/llms.txt)
- [Other services from esgpulse.theaslangroupllc.com](https://www.zero.xyz/host/esgpulse.theaslangroupllc.com/llms.txt)