# ESGPulse Cruelty-Free Brand Check

> ESGPulse Cruelty-Free Brand Check is a paid API for AI agents from esgpulse.vercel.app, paid per call via x402, $0.05/call, status unknown (last checked 2026-09-13).

Checks whether a beauty or cosmetics brand is cruelty-free by cross-referencing Leaping Bunny and PETA certifier directories, with parent-company and China-market-sales caveats.

## Facts

- Endpoint: GET https://esgpulse.vercel.app/api/esg/cruelty-free
- Price: $0.05/call
- Payment: x402
- Status: unknown
- Last checked: 2026-09-13
- Activations on Zero: 0
- Tags: x402
- Canonical page: https://www.zero.xyz/c/esgpulse-cruelty-free-brand-check-3060f4d5
- Structured record (JSON): https://api.zero.xyz/v1/capabilities/cap_M1zRVpwUe85gcPEv2bCi1

Status and success rate cover calls made through Zero and Zero's own probes. Third-party monitors may report differently.

## How to call it through Zero

Zero handles the 402 payment challenge and records the run. With the Zero CLI installed (`npm i -g @zeroxyz/cli`):

```sh
zero fetch --capability esgpulse-cruelty-free-brand-check-3060f4d5
```

Example prompt: Is Fenty Beauty actually cruelty-free? I want to know if it's Leaping Bunny certified, PETA-listed, and whether the parent company or China sales change the real answer.

## When to prefer this

Use this endpoint when an agent needs to verify the cruelty-free status of a beauty or cosmetics brand with nuance — not just a binary yes/no but cross-referencing two distinct certifier methodologies (independent audit vs. self-attestation) and surfacing parent-company and China-sales caveats that commonly invalidate a brand's stated cruelty-free position. Prefer this over generic web search when structured, citation-backed verification is needed.

## Known failure modes

- Brand not found in either Leaping Bunny or PETA directories — returns not certified or unknown status
- Ambiguous brand name matching multiple companies — may return results for wrong entity
- Parent company data not available or outdated — caveat may be missing
- China market sales data unavailable — caveat may not be flagged
- Directory data stale if certifications have lapsed or been recently added

## How this service works

ESGPulse delivers real-time ESG intelligence: CSRD compliance roadmaps, EU Taxonomy alignment checks, supply chain due diligence, emissions analysis, greenwashing risk, and more. x402 micropayment API.

## Output

Returns the brand's cruelty-free status with source attribution (Leaping Bunny independently verified vs. PETA self-attested), plus caveats about parent company ownership and whether the brand sells in markets like China where animal testing may be legally required, which can override a nominal cruelty-free label.

## Request schema (JSON Schema)

```json
{
 "type": "object",
 "$schema": "https://json-schema.org/draft/2020-12/schema",
 "required": [
  "input"
 ],
 "properties": {
  "input": {
   "type": "object",
   "required": [
    "type",
    "method"
   ],
   "properties": {
    "type": {
     "type": "string",
     "const": "http"
    },
    "method": {
     "enum": [
      "GET",
      "HEAD",
      "DELETE"
     ],
     "type": "string"
    },
    "queryParams": {
     "type": "object",
     "properties": {
      "lang": {
       "type": "string",
       "description": "en | de | fr | es | it | ja | ko | pt"
      },
      "brand": {
       "type": "string",
       "description": "e.l.f. Cosmetics | Kat Von D | The Ordinary (required — beauty/cosmetics brand name)"
      }
     }
    }
   },
   "additionalProperties": false
  },
  "output": {
   "type": "object",
   "required": [
    "type"
   ],
   "properties": {
    "type": {
     "type": "string"
    },
    "errors": {
     "type": "object",
     "description": "Documented error responses, keyed by HTTP status code",
     "additionalProperties": {
      "type": "object",
      "required": [
       "description"
      ],
      "properties": {
       "example": {
        "type": "object"
       },
       "description": {
        "type": "string"
       }
      }
     }
    },
    "example": {
     "type": "object"
    }
   }
  }
 }
}
```

## Response schema (JSON Schema)

```json
{
 "type": "json",
 "example": {
  "brand": "Example Beauty Co",
  "verdict": {
   "rating": "cruelty-free-certified"
  },
  "certifier_status": [
   {
    "status": "certified",
    "certifier": "Leaping Bunny"
   },
   {
    "status": "certified",
    "certifier": "PETA (Beauty Without Bunnies)"
   }
  ],
  "china_market_caveat": {
   "applicable": false
  },
  "parent_company_caveat": {
   "applicable": false
  }
 }
}
```

## More

- Live health (JSON, refreshed every minute): https://www.zero.xyz/c/esgpulse-cruelty-free-brand-check-3060f4d5/health.json
- [Zero catalog index](https://www.zero.xyz/llms.txt)
- [Other services from esgpulse.vercel.app](https://www.zero.xyz/host/esgpulse.vercel.app/llms.txt)