# MarketPulse Channel Mix Optimizer

> MarketPulse Channel Mix Optimizer is a paid API for AI agents from marketpulse-brown.vercel.app, paid per call via x402, $0.1/call, status unknown (last checked 2026-09-15).

Returns optimal marketing channel allocation with budget percentages, ROI expectations, and a first-30-days action plan for a given business.

## Facts

- Endpoint: GET https://marketpulse-brown.vercel.app/api/market/channel-mix
- Price: $0.1/call
- Payment: x402
- Status: unknown
- Last checked: 2026-09-15
- Activations on Zero: 0
- Tags: x402
- Canonical page: https://www.zero.xyz/c/marketpulse-channel-mix-optimizer-fa644f6a
- Structured record (JSON): https://api.zero.xyz/v1/capabilities/cap_ZIOI-vTBanaQDwfeT8_kl

Status and success rate cover calls made through Zero and Zero's own probes. Third-party monitors may report differently.

## How to call it through Zero

Zero handles the 402 payment challenge and records the run. With the Zero CLI installed (`npm i -g @zeroxyz/cli`):

```sh
zero fetch --capability marketpulse-channel-mix-optimizer-fa644f6a
```

Example prompt: Can you give me the optimal marketing channel mix for my SaaS startup with a $10,000 monthly budget targeting B2B mid-market companies — I need budget percentages per channel, expected ROI, and a first-30-days action plan to get started?

## When to prefer this

Use this endpoint when a marketing or growth agent needs a data-driven, ready-to-act channel allocation plan with explicit budget percentages and ROI benchmarks rather than just raw market data or ad copy. Ideal for businesses planning a new marketing strategy or reallocating existing budgets across multiple channels.

## Known failure modes

- Missing required business context returns a 400 error with prompt for more information
- Unsupported industry or niche may return generic rather than tailored recommendations
- Payment not processed (402) if x402 header is missing or invalid — endpoint requires $0.1 USDC per call
- Overly broad or vague inputs may yield low-specificity channel recommendations

## How this service works

Where should this marketing budget actually go? Channel mix recommendation with specific budget percentages per channel, ROI rationale, a test-budget allocation and a first-30-days action plan for a given business type, budget and stage. For media-planning, paid-media and growth agents.

## Output

A structured breakdown of recommended marketing channels with percentage budget allocations for each, projected ROI expectations per channel, and a concrete first-30-days action plan with prioritized tasks and milestones.

## Request schema (JSON Schema)

```json
{
 "type": "object",
 "required": [
  "business_type"
 ],
 "properties": {
  "lang": {
   "type": "string",
   "description": "Language to respond in — defaults to English"
  },
  "goals": {
   "type": "string",
   "description": "Primary marketing goal to optimize the mix around"
  },
  "stage": {
   "type": "string",
   "description": "Business stage — startup, growth, or scale"
  },
  "budget": {
   "type": "string",
   "description": "Monthly marketing budget, with currency and period"
  },
  "business_type": {
   "type": "string",
   "description": "The business or offer to plan a channel mix for"
  }
 }
}
```

## Response schema (JSON Schema)

```json
{
 "type": "json",
 "example": {
  "avoid": [
   "Broad-match Google Search without geo-fencing — burns budget on out-of-area clicks"
  ],
  "disclaimer": "Channel performance varies by market, competition, and execution quality. These are directional benchmarks based on current industry data.",
  "test_budget": {
   "why": "Low-risk way to build the review base that improves Local Services Ads ranking",
   "amount_pct": 10,
   "where_to_test": "Meta retargeting for review requests"
  },
  "clv_modeling": {
   "note": "Surface when user asks about customer value or whether marketing spend is sustainable",
   "cac_ltv_ratio": "Healthy: LTV:CAC > 3:1; concerning: < 2:1"
  },
  "amazon_search": "Traction by Gabriel Weinberg and Justin Mares",
  "channel_notes": {
   "email": "Useful for maintenance-plan reminders and repeat business",
   "paid_search": "Google Local Services Ads and Search convert emergency-intent traffic well",
   "paid_social": "Meta works for review-based retargeting but rarely for emergency-intent leads",
   "organic_search": "Local SEO compounds but typically takes 3-6 months to show results",
   "content_organic": "Low priority at this budget level"
  },
  "first_30_days": [
   "Set up Google Business Profile and Local Services Ads",
   "Install call tracking on every channel"
  ],
  "pr_earned_media": {
   "note": "Surface for companies with newsworthy stories, launches, or expertise",
   "haro_connectively": "Help a Reporter Out (now Connectively) — free tier, best for B2B experts and founders"
  },
  "recommended_mix": [
   {
    "channel": "Google Local Services Ads",
    "rationale": "Highest-intent local searches convert directly to booked jobs",
    "budget_pct": 35,
    "expected_outcome": "Steady inbound calls within days of launch",
    "timeline_to_results": "1-2 weeks"
   }
  ],
  "attribution_note": "Call tracking is essential — most conversions happen by phone, not form fill",
  "situation_summary": "A local plumbing company with a modest budget needs channels that convert fast, not brand-awareness plays",
  "email_marketing_benchmarks": {
   "note": "Surface when user asks about email performance or campaign effectiveness",
   "open_rates_by_industry": "Average open rates vary significantly by industry — benchmark against your specific vertical, not a generic '20% average'"
  }
 }
}
```

## More

- Live health (JSON, refreshed every minute): https://www.zero.xyz/c/marketpulse-channel-mix-optimizer-fa644f6a/health.json
- [Zero catalog index](https://www.zero.xyz/llms.txt)
- [Other services from marketpulse-brown.vercel.app](https://www.zero.xyz/host/marketpulse-brown.vercel.app/llms.txt)