# MarketPulse Channel Mix Recommender

> MarketPulse Channel Mix Recommender is a paid API for AI agents from marketpulse.theaslangroupllc.com, paid per call via x402, $0.1/call, status unknown (last checked 2026-09-14).

Recommends an optimal marketing channel mix with budget percentages, ROI rationale, a test-budget allocation, and a first-30-days action plan for a given business type, budget, and growth stage.

## Facts

- Endpoint: GET https://marketpulse.theaslangroupllc.com/api/market/channel-mix
- Price: $0.1/call
- Payment: x402
- Status: unknown
- Last checked: 2026-09-14
- Activations on Zero: 0
- Tags: x402
- Canonical page: https://www.zero.xyz/c/marketpulse-channel-mix-recommender-d94a83cc
- Structured record (JSON): https://api.zero.xyz/v1/capabilities/cap_ceNfBlUkJ7oyDWZTCmiy0

Status and success rate cover calls made through Zero and Zero's own probes. Third-party monitors may report differently.

## How to call it through Zero

Zero handles the 402 payment challenge and records the run. With the Zero CLI installed (`npm i -g @zeroxyz/cli`):

```sh
zero fetch --capability marketpulse-channel-mix-recommender-d94a83cc
```

Example prompt: We have a $15,000 monthly marketing budget for our early-stage B2C fitness app — can you recommend which channels we should invest in, what percentage of the budget should go to each, and give us a first 30-day action plan?

## When to prefer this

Choose this endpoint when an agent needs a prescriptive, budget-specific channel mix recommendation with actionable first-steps — especially for media planning, paid media strategy, or growth planning tasks where the user has a defined budget and business context. Prefer over general ROI forecasting endpoints when the goal is allocation guidance rather than return prediction.

## Known failure modes

- Missing or invalid business type returns a 400 error
- Budget value too low or not provided results in a validation error
- Unsupported business stage enum value causes a 422 error
- Payment not completed (x402 flow) returns a 402 Payment Required
- Downstream generation timeout returns a 504 or 500 error

## How this service works

Where should this marketing budget actually go? Channel mix recommendation with specific budget percentages per channel, ROI rationale, a test-budget allocation and a first-30-days action plan for a given business type, budget and stage. For media-planning, paid-media and growth agents.

## Output

Returns a structured channel mix recommendation including specific budget percentage allocations per marketing channel (e.g. Meta, Google, TikTok, email), ROI rationale for each channel choice, a smaller test-budget breakdown for initial experimentation, and a concrete first-30-days action plan tailored to the business type and stage.

## Request schema (JSON Schema)

```json
{
 "type": "object",
 "required": [
  "business_type"
 ],
 "properties": {
  "lang": {
   "type": "string",
   "description": "Language to respond in — defaults to English"
  },
  "goals": {
   "type": "string",
   "description": "Primary marketing goal to optimize the mix around"
  },
  "stage": {
   "type": "string",
   "description": "Business stage — startup, growth, or scale"
  },
  "budget": {
   "type": "string",
   "description": "Monthly marketing budget, with currency and period"
  },
  "business_type": {
   "type": "string",
   "description": "The business or offer to plan a channel mix for"
  }
 }
}
```

## Response schema (JSON Schema)

```json
{
 "type": "json",
 "example": {
  "avoid": [
   "Broad-match Google Search without geo-fencing — burns budget on out-of-area clicks"
  ],
  "disclaimer": "Channel performance varies by market, competition, and execution quality. These are directional benchmarks based on current industry data.",
  "test_budget": {
   "why": "Low-risk way to build the review base that improves Local Services Ads ranking",
   "amount_pct": 10,
   "where_to_test": "Meta retargeting for review requests"
  },
  "clv_modeling": {
   "note": "Surface when user asks about customer value or whether marketing spend is sustainable",
   "cac_ltv_ratio": "Healthy: LTV:CAC > 3:1; concerning: < 2:1"
  },
  "amazon_search": "Traction by Gabriel Weinberg and Justin Mares",
  "channel_notes": {
   "email": "Useful for maintenance-plan reminders and repeat business",
   "paid_search": "Google Local Services Ads and Search convert emergency-intent traffic well",
   "paid_social": "Meta works for review-based retargeting but rarely for emergency-intent leads",
   "organic_search": "Local SEO compounds but typically takes 3-6 months to show results",
   "content_organic": "Low priority at this budget level"
  },
  "first_30_days": [
   "Set up Google Business Profile and Local Services Ads",
   "Install call tracking on every channel"
  ],
  "pr_earned_media": {
   "note": "Surface for companies with newsworthy stories, launches, or expertise",
   "haro_connectively": "Help a Reporter Out (now Connectively) — free tier, best for B2B experts and founders"
  },
  "recommended_mix": [
   {
    "channel": "Google Local Services Ads",
    "rationale": "Highest-intent local searches convert directly to booked jobs",
    "budget_pct": 35,
    "expected_outcome": "Steady inbound calls within days of launch",
    "timeline_to_results": "1-2 weeks"
   }
  ],
  "attribution_note": "Call tracking is essential — most conversions happen by phone, not form fill",
  "situation_summary": "A local plumbing company with a modest budget needs channels that convert fast, not brand-awareness plays",
  "email_marketing_benchmarks": {
   "note": "Surface when user asks about email performance or campaign effectiveness",
   "open_rates_by_industry": "Average open rates vary significantly by industry — benchmark against your specific vertical, not a generic '20% average'"
  }
 }
}
```

## More

- Live health (JSON, refreshed every minute): https://www.zero.xyz/c/marketpulse-channel-mix-recommender-d94a83cc/health.json
- [Zero catalog index](https://www.zero.xyz/llms.txt)
- [Other services from marketpulse.theaslangroupllc.com](https://www.zero.xyz/host/marketpulse.theaslangroupllc.com/llms.txt)
