# MarketPulse ROI Forecast

> MarketPulse ROI Forecast is a paid API for AI agents from marketpulse-brown.vercel.app, paid per call via x402, $0.08/call, status unknown (last checked 2026-09-15).

Returns projected marketing returns by channel with industry benchmarks for CPC, CPA, conversion rate, and ROAS

## Facts

- Endpoint: GET https://marketpulse-brown.vercel.app/api/market/roi-forecast
- Price: $0.08/call
- Payment: x402
- Status: unknown
- Last checked: 2026-09-15
- Activations on Zero: 0
- Tags: x402
- Canonical page: https://www.zero.xyz/c/marketpulse-roi-forecast-4e595004
- Structured record (JSON): https://api.zero.xyz/v1/capabilities/cap_Z6baB37QWWvDMC5Wpac6g

Status and success rate cover calls made through Zero and Zero's own probes. Third-party monitors may report differently.

## How to call it through Zero

Zero handles the 402 payment challenge and records the run. With the Zero CLI installed (`npm i -g @zeroxyz/cli`):

```sh
zero fetch --capability marketpulse-roi-forecast-4e595004
```

Example prompt: What ROI and ROAS should I expect for a $5,000/month Google Ads budget in the SaaS industry — and how does my projected CPC and CPA stack up against industry benchmarks?

## When to prefer this

Use this endpoint when you need data-driven ROI projections and industry benchmarks before allocating marketing budget, or when auditing whether current channel performance is above or below industry norms. Prefer this over the channel-allocation endpoint when you need per-channel benchmark figures rather than budget split recommendations.

## Known failure modes

- Unsupported industry vertical returns 400 or empty benchmark data
- Missing required channel parameter returns validation error
- Unknown or niche channels may have limited benchmark data
- Stale benchmark data if industry averages have shifted recently

## How this service works

What will this marketing budget actually return? Channel-by-channel ROI forecast with industry benchmarks for CPC/CPM, conversion rate, CPA and ROAS, plus a confidence rating, breakeven point and scaling/kill-switch triggers, for a given industry, budget and channels. For marketing and growth agents.

## Output

Returns projected marketing return metrics by channel including expected CPC, CPA, conversion rate, and ROAS figures, benchmarked against industry averages to help assess campaign viability and performance expectations.

## Request schema (JSON Schema)

```json
{
 "type": "object",
 "required": [
  "budget",
  "industry"
 ],
 "properties": {
  "lang": {
   "type": "string",
   "description": "Language to respond in — defaults to English"
  },
  "budget": {
   "type": "string",
   "description": "Marketing budget to forecast returns for, with currency and period"
  },
  "channels": {
   "type": "string",
   "description": "Comma-separated channels to forecast — defaults to a general digital-marketing mix"
  },
  "industry": {
   "type": "string",
   "description": "The industry to benchmark ROI projections against"
  }
 }
}
```

## Response schema (JSON Schema)

```json
{
 "type": "json",
 "example": {
  "industry": "home services",
  "disclaimer": "Projections are estimates based on industry benchmarks. Actual results depend on creative quality, landing page conversion, market conditions, and competition.",
  "total_budget": "$3,000/month",
  "amazon_search": "Digital Marketing Analytics by Chuck Hemann",
  "key_variables": [
   "Average job value",
   "Seasonal demand swings",
   "Landing page conversion rate"
  ],
  "breakeven_point": "Roughly 1 closed job at typical home-services ticket size covers the monthly spend",
  "scaling_trigger": "CPA stays under 25% of average job value for 2 consecutive weeks",
  "budget_allocation": [
   {
    "channel": "Google Search",
    "budget_pct": 50,
    "confidence": "medium",
    "budget_amount": "$1,500/month",
    "confidence_note": "Home services CPCs vary widely by metro and season",
    "benchmark_metrics": {
     "cpa": "$80-150 per lead",
     "roas": "3-5x typical",
     "cpc_or_cpm": "$8-15 CPC for home services keywords",
     "conversion_rate": "3-6% click-to-lead"
    },
    "projected_outcomes": {
     "revenue_attribution": "$1,500-4,500/month, industry-dependent",
     "leads_or_conversions": "5-11 leads/month",
     "impressions_or_clicks": "100-190 clicks/month"
    }
   }
  ],
  "measurement_setup": [
   "Call tracking numbers per channel",
   "UTM parameters on every paid link"
  ],
  "kill_switch_trigger": "CPA exceeds 50% of average job value for 2 consecutive weeks with no improvement",
  "total_projected_return": "$2,500-6,000/month conservative to optimistic"
 }
}
```

## More

- Live health (JSON, refreshed every minute): https://www.zero.xyz/c/marketpulse-roi-forecast-4e595004/health.json
- [Zero catalog index](https://www.zero.xyz/llms.txt)
- [Other services from marketpulse-brown.vercel.app](https://www.zero.xyz/host/marketpulse-brown.vercel.app/llms.txt)