# Scrapling x402 Ad Cost Benchmarks

> Scrapling x402 Ad Cost Benchmarks is a paid API for AI agents from scraplingdata.xyz, paid per call via x402, $0.002/call, status unknown (last checked 2026-10-30).

Returns CPM, CPC, and CTR benchmarks by advertising platform and industry, sourced from public benchmark reports with metadata including source name, URL, date, and sample size.

## Facts

- Endpoint: GET https://scraplingdata.xyz/v1/ads/cost-benchmarks?utm_source=zero.xyz
- Price: $0.002/call
- Payment: x402
- Status: unknown
- Last checked: 2026-10-30
- Activations on Zero: 0
- Tags: x402
- Canonical page: https://www.zero.xyz/c/scrapling-x402-ad-cost-benchmarks-b7b10caf
- Structured record (JSON): https://api.zero.xyz/v1/capabilities/cap_vjDUkha04AQzNxb3haSDd

Status and success rate cover calls made through Zero and Zero's own probes. Third-party monitors may report differently.

## How to call it through Zero

Zero handles the 402 payment challenge and records the run. With the Zero CLI installed (`npm i -g @zeroxyz/cli`):

```sh
zero fetch --capability scrapling-x402-ad-cost-benchmarks-b7b10caf
```

Example prompt: What are the CPM and CPC benchmarks for Meta ads in the real estate industry? I want the source report details and how recent the data is.

## When to prefer this

Use this endpoint when you need industry-standard advertising cost benchmarks for budget planning, campaign comparison, or pitch decks, and you need traceable sourcing (report name, URL, date). Prefer this over real-time auction APIs when historical benchmark context and source attribution matter more than live pricing data. Best when filtering by a known platform and industry to get targeted results.

## Known failure modes

- Invalid platform enum value returns an error or empty results
- Unknown industry keyword returns no matching benchmarks
- No data available for a given platform+industry combination
- Stale data if underlying benchmark reports have not been refreshed recently
- Missing required query parameter types may return all available data (unfiltered)

## How this service works

Ad cost benchmarks: CPM, CPC and CTR by platform (Meta, Google Search, Google Display, TikTok, LinkedIn) and industry, each figure with source report name, URL, as-of date and sample. Optional filters platform, industry, metric (cpm|cpc|ctr). Compiled from public benchmark reports (WordStream/LocaliQ, Triple Whale, DemandSense); not live auction prices

## Output

A structured list of ad cost benchmark figures filtered by the requested platform, industry, and/or metric. Each record includes the metric type (CPM, CPC, or CTR), the platform, the industry, the benchmark value, the source report name, source URL, as-of date, and sample size. Data is compiled from public reports such as WordStream/LocaliQ, Triple Whale, and DemandSense — not live auction pricing.

## Request schema (JSON Schema)

```json
{
 "type": "object",
 "$schema": "https://json-schema.org/draft/2020-12/schema",
 "required": [
  "input"
 ],
 "properties": {
  "input": {
   "type": "object",
   "required": [
    "type",
    "method"
   ],
   "properties": {
    "type": {
     "type": "string",
     "const": "http"
    },
    "method": {
     "enum": [
      "GET",
      "HEAD",
      "DELETE"
     ],
     "type": "string"
    },
    "headers": {
     "type": "object",
     "additionalProperties": {
      "type": "string"
     }
    },
    "queryParams": {
     "type": "object",
     "required": [],
     "properties": {
      "metric": {
       "type": "string",
       "description": "cpm | cpc | ctr"
      },
      "industry": {
       "type": "string",
       "description": "Keyword, e.g. real estate, legal, saas, beauty"
      },
      "platform": {
       "type": "string",
       "description": "meta | google_search | google_display | tiktok | linkedin"
      }
     }
    }
   },
   "additionalProperties": false
  },
  "output": {
   "type": "object",
   "required": [
    "type"
   ],
   "properties": {
    "type": {
     "type": "string"
    },
    "example": {
     "type": "object"
    }
   }
  }
 }
}
```

## More

- Live health (JSON, refreshed every minute): https://www.zero.xyz/c/scrapling-x402-ad-cost-benchmarks-b7b10caf/health.json
- [Zero catalog index](https://www.zero.xyz/llms.txt)
- [Other services from scraplingdata.xyz](https://www.zero.xyz/host/scraplingdata.xyz/llms.txt)