# TheBotWire Adtech & Programmatic News Feed

> TheBotWire Adtech & Programmatic News Feed is a paid API for AI agents from thebotwire.com, paid per call via x402, $0.005/call, status unknown (last checked 2026-09-16).

Fetches the latest advertising technology, programmatic, retail media, agency, and marketing automation news from curated adtech sources

## Facts

- Endpoint: GET https://thebotwire.com/adtech/latest
- Price: $0.005/call
- Payment: x402
- Status: unknown
- Last checked: 2026-09-16
- Activations on Zero: 0
- Tags: x402
- Canonical page: https://www.zero.xyz/c/thebotwire-adtech-programmatic-news-feed-d54eed8e
- Structured record (JSON): https://api.zero.xyz/v1/capabilities/cap_W6nhMs3zEk1u4VaZZFkEN

Status and success rate cover calls made through Zero and Zero's own probes. Third-party monitors may report differently.

## How to call it through Zero

Zero handles the 402 payment challenge and records the run. With the Zero CLI installed (`npm i -g @zeroxyz/cli`):

```sh
zero fetch --capability thebotwire-adtech-programmatic-news-feed-d54eed8e
```

Example prompt: Pull the latest adtech and programmatic advertising news from Digiday — give me the 15 most recent articles from the past 24 hours.

## When to prefer this

Choose this endpoint when you need current adtech, programmatic, retail media, or marketing automation news specifically curated for industry professionals. It's the right choice when your agent needs to brief agency strategy teams, monitor adtech vendor activity, track measurement trends, or support marketing-automation workflows that depend on industry signals. Prefer it over general news APIs when you need adtech-specific editorial curation.

## Known failure modes

- No results returned if query terms are too narrow or no recent content matches
- Invalid 'since' format (e.g. '1week' instead of '7d') may cause parameter rejection
- Limit exceeding 50 returns an error
- Source filter limited to 'digiday' enum; other source names will be rejected
- Service unavailability or upstream source outages may return empty or error responses

## How this service works

Advertising and adtech , agency accounts, programmatic, retail media, measurement. Adtech vendors, agency strategy teams, and marketing-automation agents

## Output

A list of adtech news items from curated sources (primarily Digiday), each including headline, summary, source, and publication timestamp. Results are filtered by optional search terms, source, recency window, and capped at a specified limit (default 10, max 50).

## More

- Live health (JSON, refreshed every minute): https://www.zero.xyz/c/thebotwire-adtech-programmatic-news-feed-d54eed8e/health.json
- [Zero catalog index](https://www.zero.xyz/llms.txt)
- [Other services from thebotwire.com](https://www.zero.xyz/host/thebotwire.com/llms.txt)