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ESGPulse Cruelty-Free Brand Check
x402
ESGPulse Cruelty-Free Brand Check is a paid API for AI agents from esgpulse.vercel.app, paid per call via x402, $0.05/call, status unknown (last checked 2026-09-13).
Checks whether a beauty or cosmetics brand is cruelty-free by cross-referencing Leaping Bunny and PETA certifier directories, with parent-company and China-market-sales caveats.
Price / call$0.05
Success—
StatusUnknown
How this service works
ESGPulse delivers real-time ESG intelligence: CSRD compliance roadmaps, EU Taxonomy alignment checks, supply chain due diligence, emissions analysis, greenwashing risk, and more. x402 micropayment API.
Output
Returns the brand's cruelty-free status with source attribution (Leaping Bunny independently verified vs. PETA self-attested), plus caveats about parent company ownership and whether the brand sells in markets like China where animal testing may be legally required, which can override a nominal cruelty-free label.
Example use cases
Verify skincare brand animal testing
“Can you check if The Ordinary is truly cruelty-free? I want to know if they're Leaping Bunny certified or just PETA self-attested, and whether their parent company DECIEM or any China market sales complicate things.”
Check makeup brand cruelty-free status
“I'm about to buy some NYX products — are they actually cruelty-free? Look into whether they have Leaping Bunny or PETA certification, and flag anything about L'Oréal owning them or China distribution that might override their cruelty-free claim.”
Audit beauty brand ESG animal policy
“I'm building a cruelty-free gift guide and need to verify e.l.f. Cosmetics. Are they independently audited by Leaping Bunny or just self-reported through PETA, and is there anything about their parent company or market presence that undermines the label?”
Technical details
Endpoint
GEThttps://esgpulse.vercel.app/api/esg/cruelty-freeWhen to prefer
Use this endpoint when an agent needs to verify the cruelty-free status of a beauty or cosmetics brand with nuance — not just a binary yes/no but cross-referencing two distinct certifier methodologies (independent audit vs. self-attestation) and surfacing parent-company and China-sales caveats that commonly invalidate a brand's stated cruelty-free position. Prefer this over generic web search when structured, citation-backed verification is needed.
Side effects
- Brand not found in either Leaping Bunny or PETA directories — returns not certified or unknown status
- Ambiguous brand name matching multiple companies — may return results for wrong entity
- Parent company data not available or outdated — caveat may be missing
- China market sales data unavailable — caveat may not be flagged
- Directory data stale if certifications have lapsed or been recently added
Input
Schema · Request body
| Field | Type | Description |
|---|---|---|
| inputrequired | object | |
| output | object |
Output
Schema · Response
{
"type": "json",
"example": {
"brand": "Example Beauty Co",
"verdict": {
"rating": "cruelty-free-certified"
},
"certifier_status": [
{
"status": "certified",
"certifier": "Leaping Bunny"
},
{
"status": "certified",
"certifier": "PETA (Beauty Without Bunnies)"
}
],
"china_market_caveat": {
"applicable": false
},
"parent_company_caveat": {
"applicable": false
}
}
}Tags
x402
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