MarketPulse ROI Forecast

{
  "type": "json",
  "errors": {
    "400": {
      "example": {
        "error": "industry parameter required"
      },
      "description": "Invalid or missing parameter(s) — required: industry, budget. Returned before the payment gate on paid requests, so a malformed call is never charged. JSON body: { error: <what is wrong and how to fix it> } plus usage hints."
    },
    "402": {
      "description": "Payment required — x402 v2 challenge; the accepts array lists scheme, network, and amount. Retry the same request with a PAYMENT-SIGNATURE (v2) or X-PAYMENT (v1) header. Verification is free."
    },
    "500": {
      "example": {
        "error": "upstream_failed"
      },
      "description": "Unexpected server error. If a payment settled without a usable result, contact info@theaslangroupllc.com with the settlement tx hash for a re-run or credit."
    }
  },
  "example": {
    "industry": "home services",
    "disclaimer": "Projections are estimates based on industry benchmarks. Actual results depend on creative quality, landing page conversion, market conditions, and competition.",
    "total_budget": "$3,000/month",
    "amazon_search": "Digital Marketing Analytics by Chuck Hemann",
    "key_variables": [
      "Average job value",
      "Seasonal demand swings",
      "Landing page conversion rate"
    ],
    "breakeven_point": "Roughly 1 closed job at typical home-services ticket size covers the monthly spend",
    "scaling_trigger": "CPA stays under 25% of average job value for 2 consecutive weeks",
    "budget_allocation": [
      {
        "channel": "Google Search",
        "budget_pct": 50,
        "confidence": "medium",
        "budget_amount": "$1,500/month",
        "confidence_note": "Home services CPCs vary widely by metro and season",
        "benchmark_metrics": {
          "cpa": "$80-150 per lead",
          "roas": "3-5x typical",
          "cpc_or_cpm": "$8-15 CPC for home services keywords",
          "conversion_rate": "3-6% click-to-lead"
        },
        "projected_outcomes": {
          "revenue_attribution": "$1,500-4,500/month, industry-dependent",
          "leads_or_conversions": "5-11 leads/month",
          "impressions_or_clicks": "100-190 clicks/month"
        }
      }
    ],
    "measurement_setup": [
      "Call tracking numbers per channel",
      "UTM parameters on every paid link"
    ],
    "kill_switch_trigger": "CPA exceeds 50% of average job value for 2 consecutive weeks with no improvement",
    "total_projected_return": "$2,500-6,000/month conservative to optimistic"
  }
}