MarketPulse SEO Audit

{
  "type": "json",
  "errors": {
    "400": {
      "example": {
        "error": "website parameter required"
      },
      "description": "Invalid or missing parameter(s) — required: website, industry. Returned before the payment gate on paid requests, so a malformed call is never charged. JSON body: { error: <what is wrong and how to fix it> } plus usage hints."
    },
    "402": {
      "description": "Payment required — x402 v2 challenge; the accepts array lists scheme, network, and amount. Retry the same request with a PAYMENT-SIGNATURE (v2) or X-PAYMENT (v1) header. Verification is free."
    },
    "500": {
      "example": {
        "error": "upstream_failed"
      },
      "description": "Unexpected server error. If a payment settled without a usable result, contact info@theaslangroupllc.com with the settlement tx hash for a re-run or credit."
    }
  },
  "example": {
    "website": "acmeplumbing.com",
    "industry": "local plumbing",
    "disclaimer": "SEO improvements typically take 3-6 months to show measurable results. Google updates its algorithm frequently.",
    "quick_wins": [
      "Compress hero images to WebP",
      "Add missing title tags on service pages"
    ],
    "tools_to_use": [
      "Google Search Console (free)",
      "Screaming Frog for site crawls"
    ],
    "amazon_search": "The Art of SEO by Eric Enge",
    "priority_order": [
      "Fix Core Web Vitals on the homepage",
      "Add LocalBusiness schema"
    ],
    "review_categories": [
      {
        "issues": [
          {
            "fix": "Compress hero images to WebP and lazy-load below-the-fold images",
            "issue": "Large uncompressed hero images",
            "effort": "low",
            "impact": "high"
          }
        ],
        "category": "Core Web Vitals",
        "priority": "high"
      }
    ],
    "ai_overview_readiness": [
      "Add direct-answer sentences near the top of service pages"
    ],
    "content_review_signals": [
      "Author bylines with relevant credentials",
      "Last-updated dates on service pages"
    ],
    "schema_recommendations": [
      {
        "why": "Helps Google and AI systems surface accurate business info in local results",
        "type": "LocalBusiness",
        "pages": "Homepage and contact page"
      }
    ],
    "core_web_vitals_guidance": {
      "cls": "Cumulative Layout Shift is often caused by images or ads without reserved dimensions",
      "inp": "Interaction to Next Paint suffers from heavy third-party scripts like chat widgets",
      "lcp": "Largest Contentful Paint is usually driven by unoptimized hero images or render-blocking scripts",
      "how_to_measure": "Google PageSpeed Insights and Chrome UX Report"
    }
  }
}